There are various entertainment modes, but when it comes to family entertainment, the common one is watching TV.
In this rapidly growing world, prices of products are also getting high, due to which many families cannot afford these TVs.
So here’s the solution for you!
Vizio TV is one of the best brands for people who are money conscious. It comes with many advanced features and with excellent picture quality.
Many users have this one question in their minds!
Where are Vizio TVs made, and who makes them?
So here in this article, we will dive deep into the process of manufacturing to selling Vizio TVs.
Contents
Where are Vizio TVs made?
Vizio TVs are not made in the United States. They get designed there. Vizio TV completely outsources its manufacturing process to outside companies, OEMs (original equipment manufacturers), and ODMs (original device manufacturers), such as Innolux, KIE, Tony, TPV Zylux, BOE, and Foxconn. So that’s why they are manufactured in countries like Mexico, China, Thailand, Taiwan, and Vietnam.
Why are Vizio TVs made?
The main Motto of Vizio is to make the home people’s favorite place. After years of hard work, William Wang and his partners have built this brand into one of the leading entertainment brands in America.
The main motive of Vizio TVs is to connect people to the outside world entirely within their comfort zone at home.
Vizio TVs are made keeping human emotions in mind. The Vision of Vizio TVs is to make people’s lives entertaining at a reasonable price. But again, the main question is, where are Vizio TVs made?
How did Vizio TVs become a brand? (The process from Manufacturing to Marketing)
As we all know, Vizio is one of the leading entertainment brands focusing on human requirement or needs, and high-quality product with affordable price is all a person desires.
But Where are Vizio TVs made, who made them, what process does the Vizio brand follow to make Vizio TVs, or Why does Vizio outsource its manufacturing part?
Let’s jump into the Vizio brand’s process to know all the answers in detail.
The idea behind outsourcing
As mentioned above, the goal of Vizio is to provide a high-quality product to an average consumer at a reasonable cost.
By outsourcing its labor to outside companies like Foxconn, BOE, KIE, Tonly, TPV, Zylux, and Innolux, they keep their production cost down, which helps the brand to make a good quality product at a cut price and maintain its profitability throughout.
There are around 50,000 people who make flat-screen TVs working for companies, mostly in Taiwan, that manufacture Vizio products.
Now the question comes, does Vizio outsource everything to outside parties?
No, there are some tasks that Vizio doesn’t outsource, that’s designing the products.
Vizio designs its products in its headquarters in California, US. The product is designed keeping cost in mind and setting the latest technology.
Vizio doesn’t have most of their intellectual property, the technology that is integrated with their Vizio TVs is not developed by them, so they try to design their product in such a way that it should be brought together in the best way and should be affordable.
Manufacturing
As mentioned above, the manufacturing of Vizio TVs is done abroad by outside companies with the help of partners and contractors.
Vizio outsources its 100% manufacturing part to these companies, Innolux, KIE, Tonly, TPV Zylux, BOE, and Foxconn, located in different countries like Mexico, China, Thailand, Taiwan, and Vietnam.
The brand manufacturers ensure they deliver the best output to the customer by experimenting with the product in every possible way.
The Vizio TVs has announced its lineup of 4k TVs for 2022-2023, with its M-Series Quantum X (MQX) devices at the forefront of the new offerings.
The manufacturers are responsible for sending the final Vizio TVs to the US, where they are ultimately sold after they have finished procuring all the components, assembling, and testing a batch.
Sales
After getting manufactured by companies, the final product lands in US warehouses before getting sold, and Vizio TVs are ready to get delivered to their customer.
All around the United States, Vizio sells its TVs to wholesalers, retailers, and individual customers. Walmart, Best Buy, Costco, Sam’s Club, Amazon, and Best Buy are some of the top retailers of Vizio TVs.
Vizio has kept expenses and overhead relatively low by focusing on selling to big-box stores. In the US, Vizio was the second-largest flat-screen television seller as of 2020.
The company sold over 80 million TVs and over 11 million sound bars as of March 1, 2021, and there are more than 12 million active SmartCast accounts.
Marketing
The marketing strategies of Vizio are different from other brands as Vizio has one advantage of sales quotas, and because of it, many warehouse retail channels lack salespeople who could influence customers during the purchasing process.
The retailer benefited from lower prices brought on by the lack of a brand name and the requirement that all manufacturers sell directly to them, which also benefited VIZIO by eliminating the fees and markups associated with intermediary distributing channels.
Based on the retailer’s geographic reach and sales volume, VIZIO chose to work with COSTCO because it would best serve their needs in achieving their business and marketing goals.
At Costco, VIZIO heavily relied on customers to buy their products without the assistance of salespeople who might direct or influence them during the sales.
To attract customers’ attention, they strategically placed their products on prominent display at the entrance to their stores due to their low brand awareness and, more importantly, because their customers fit the VIZIO target market segment of 35+ years old, wealthy, and with disposable income.
New distribution channels helped the company surpass the 3,000,000 goal by the fifth-year mark. Due to this achievement and rising profitability, VIZIO began using the undifferentiated marketing strategy.
Frequently Asked Questions
Where are Vizio TVs made?
Vizio televisions are mostly made in China and Mexico. AmTRAN is the primary TV supplier; around half of Vizio TVs are manufactured in the company’s factories in China. Foxconn also assembles and supplies Vizio’s televisions. Other firms may also sell certain TV models.
Who are Vizio’s competitors?
Vizio TVs’ key competitors include Samsung, Sony, LG, TCL, and Hisense.
They are likely brands you’ve heard of or seen throughout your pre-purchase research.
It’s amazing how much market share Vizio has been able to steal away from premium companies like the ones mentioned above.
By focusing on providing quality, high-tech TVs that are affordable to the ordinary person, Vizio has become an absolute monster in the TV business.
Are Vizio TVs Any Good?
In most situations, Vizio TVs are worth the money you spend and provide many features that well-known brands do not provide at cheaper prices.
TCL and Vizio are the masters of this space, and the latter truly competes well with TCL, whose products mostly operate on Roku.
Vizio TVs are also fairly durable, with a TV that sees regular usage in normal settings lasting 7-9 years before requiring substantial repairs. To get the most out of these TVs long after you buy them, you need to keep the software updated.
Their OLED TVs are excellent yet less expensive than other popular OLED models.
Are Vizio TVs made in China?
Vizio TVs are made in Mexico, China, and Vietnam, although the corporation is registered in the United States and purports to function as such. The televisions are mostly assembled in China and Mexico, with Foxconn supplying most of them.
How many Vizio TVs have been tested?
We tested over 30 Vizio televisions. Vizio provides impressive performance at all price points with its products. They are not as well-known worldwide as other TV brands, such as LG or Samsung, because they primarily sell televisions in the United States.
Conclusion
While Vizio TVs are created in the United States, they are manufactured in numerous countries, including Vietnam, China, Taiwan, Thailand, and Mexico.
This is because Vizio outsources all of its manufacturing to third-party companies such as BOE, Foxconn, Innolux, KIE, Tonly, TPV, and Zylux.
(However, due to trade war disputes, Vizio has recently begun to cut relations with Chinese producers.) Furthermore, Vizio does not own most of the technology used in their televisions. Instead, they have non-exclusive licensing agreements with the various IP owners.
When the TVs are finished, the makers send them to the United States, where Vizio sells them through shops such as Amazon, Best Buy, Costco, Sam’s Club, Target, and Walmart.
Vizio has sold over 80 million televisions to date and is worth almost 3.5 BILLION dollars!
The rate at which Vizio has grown is astounding. That’s what happens when you make a good product at a fair price!
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